APPLICATIONS / GEOMARKETING

GEOMARKETING

In order to perform successful Geomarketing activities DDS’s sociodemographic and geographical data are virtually indispensable. If, for instance, you are planning the expansion of your business with new branch locations, we can provide you with our buying (purchasing) power data to ensure the best basis for your decisions. These offer all the required information related to the local region’s resident population.

Our data are likewise a vital element when it comes to sales network optimization. No matter whether you require socio-demographic or geographic data for this, DDS is the perfect partner for a successful and effective geomarketing campaign.

We can even supply the appropriate data for highly complex and individual geomarketing requirements. The following data are therefore merely examples to give you an overview of the kind of information basically essential for every geomarketing task.

  • Buying (Purchasing) Power Indices are essential data for your sales or location planning. These include, for instance, local income and buying power. Additional data are available covering apartment rental prices in the respective region, infrastructure and sales details. Using the buying (purchasing) power indices you are also able to judge whether demand and buying disposition exist for your products and services.
  • Business Data: DDS has at its disposal for you intensively researched business data for the analysis of economic structure at various regional levels. Using the constantly updated database from microm we offer professional information on more than 3.1 million active businesses, including turnover, sector and solvency (creditworthiness).
  • Sociodemographics, i.e. the use of infrastructure and household data. Using the social demographic basic data you are able to draw upon population details, for instance.
  • Points of Interest provide you with rapid and reliable site-specific neighborhood information: quantity and location of competitors, schools, discos, train stations and shopping centers. Our substantial selection of local data is able to support you in every manner of location analysis providing you with vital information relating to transport connections, infrastructure, branches of trading or catering chains, industrial structure of local firms and much more besides.

DDS can provide you with all the data you require for your successful geomarketing operations. From digital maps to customized data, to tools and software – and of course the entire data package including introduction and training, if required.



 

Free test data
In our download area you find free test data of more than 20 DDS products.

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