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Now, get an even better handle on site assessments

UNIQUE DATA ON RETAIL AGGLOMERATIONS AT DDS

Effective immediately, new data on retail agglomerations is available for all of Germany from DDS. The data polygons was aggregated using more than 500,000 retail address by the DDS data partner, Global Group AG, employing a totally new methodology.

To facilitate effective comparable site assessments from an extensive database with points of interest (POI), over 15,000 retail agglomerations were formed that represent the retail environment as perceived by consumers. This methodology differentiates the data according to various categories of locations, such as top-city, inner-city location, local shops, or distribution, with a total of seventeen sub-categories. Thus for site decisions, market analyses that are much more reliable are offered than are offered by purely spatial distribution such as distribution according to postcode regions or market cells. The categories were formed based on the total number and density of retailers in the respective centers.

In addition to the general data for characterizing retail agglomerations the data set also includes information regarding distribution of the centers according to industry, or different consumer requirements categories.