Official administrative divisions are often insufficiently precise, particularly for marketing purposes or locational analysis. It is often more meaningful in this regard to examine areas that are comparable in terms of population density, structure and, ideally, consumer behaviour.
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For many countries worldwide no such statistical regions exist. In these cases we can normally help you by providing a specific combination of administrative boundaries in addition to statistical data such as census counts. Information regarding data availability for a variety of countries can be found using our country search feature.
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For Germany, the nationwide subdivision of the country into Market Cells is an application-oriented statistical classification. On average 400 surveyed households are summarized as comparable units according to structural residential criteria. Market cells do not cross county boundaries, but otherwise adhere to administrative lines. They therefore provide the perfect basis for many geomarketing and logistical applications such as site analysis and regional sales planning.
The constantly updated contents currently comprise 85,000 market cells based on approximately 1,45 million street segments and contain, in addition to point coordinates, postal codes, borough codes (Gemeindekennziffer), town, district and street names, house number range as well as details on counting method. In the package “Marktzellenpaket XXL”, which is exactly tailored to the market cells, you can obtain extensive, essential market data such as population structure according to gender and age group, or these combined with comprehensive buying (purchasing) power data.
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The AZ DEUTSCHLAND-RASTER supplies a pure area-based regional division. Thus it is primarily suitable for long-range market evaluations regardless of the changes in administrative or postal boundaries. The raster cells are available in six levels from the macro range of 10x10 kilometers to the total of more than 23 million 125x125 meter cells. Extensive data sets for demography, purchasing power and geographical characteristics are available for each raster level. Evaluations on the detail level can be easily combined with multi-regional evaluations due to unique allocation to the next higher level.
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The statistical regions KGS12 are formed on the basis of the official municipality key. In this regard the official KGS data on the municipality level (that is updated each quarter) is precisely broken down to the address level. The KGS12 system follows the distribution into more than 31,000 statistical districts of the Federal Republic of Germany.
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