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Perhaps you are planning the expansion of your restaurant chain or would simply like to open a new restaurant and are not sure of the location? DDS sociodemographic and geographical data can assist you in your search for potential new sites, to analyze them according to basic demographic data or buying (purchasing) power, or even to forecast turnover.

We can also offer you individual analyses which provide, for instance, valuable information regarding the optimal situation of your locations in comparison with those of your competitors. In this way we can help you determine your catchment areas and hence plan your expansion more effectively.

The most essential demographic and geographical data that we provide for the catering sector are as follows:

• Points of Interest provide you with rapid and reliable site-specific neighborhood information: quantity and location of competitors, schools, discos, train stations and shopping centers. Our substantial selection of local data is able to support you in every manner of location analysis providing you with vital information relating to transport connections, infrastructure, branches of trading or catering chains, industrial structure of local firms and much more besides.
• Digital Data Streets, the detailed road network based on HERE (formerly Navteq) or TomTom, is available for Europe as well as for the USA. The road network contains all vehicle-access roads and routes with indication of the highway type plus additional information. This includes place files, street indexes, populated areas, inshore waters, public facilities and "points of interest" (stations, hotels, shopping centers). The dataset attains a resolution of 5m in urban areas and 25m in rural areas.

DDS can provide you with all the data you require for the successful expansion of your catering chain or opening of new restaurants. From digital maps to customized data, to tools and software – and of course the entire data package including introduction and training, if required.

In our download area you find free test data of more than 20 DDS products.